It's no surprise that content marketing is becoming more competitive, given that the average attention span of people is now around 10 seconds! The faster a piece of content captures the attention of its audience, the better.
Your company has a backstory. A one-of-a-kind story. A story that people are interested in. This is a story that must be told. LIVE! In front of hundreds of people who are watching! But we know what's holding you back because we've been there!
2022 will be all about creating unique, engaging experiences that add value to the evolved, to make user engagement feel super-connected, always-online consumer, and Marketing Automation will act as a catalyst in making it all happen.
The first rule of starting a business is to know your customer. Customer understanding is critical to any successful business because it affects every aspect of the organization, from content to marketing to product development.
TikTok is the intersection of entertainment and commerce, and it is changing how brands connect with their audiences, drive purchases, and find success.