December 26, 2019

The Increasing Value of Retail Sites in Digital Advertising

The retail media turned Amazon into a million-dollar business. It has made this e-commerce giant a great player in the US digital ad market. Not everything about Amazon is retail-related. It also sells ads on sites like IMDb TV and Twitch.
December 19, 2019

10 Ways Instagram Can Help Market Real Estate Properties

Instagram and real estate are a match made in heaven. Instagram’s video- and photo-based content formats make this platform excellent for real estate digital marketing. It also enables geo-targeting and location data incorporation integration easier and more efficient.
December 16, 2019

Technology Trends Small Hospitality Businesses Need to Thrive in 2020

It should be noted that technology is slowly starting to influence every restaurant function in the world. This can be seen with the way reservation and delivery platforms to mobile payments and point-of-sale systems have been introduced.
December 12, 2019

High-Traffic Platforms to Use for Digital Marketing in 2020

There are many platforms now available on the Internet for digital marketing services, and many times it can be confusing to choose the ones to use. As an entrepreneur, you have to remember that you are your own media company promoting your own brand.
December 9, 2019

Hotel Marketing Trend: What Hoteliers Need to Know About Metasearch

There are a lot of changes to hospitality digital marketing which makes it a necessity for hoteliers to change their game for them to stay on top of search marketing. Online travel agencies (OTA) have their own charm in attracting customers and boosting occupancy of the hotels, but metasearch sites have proven themselves as great players in the hotel tech industry.
December 5, 2019

Top Digital Marketing Challenges We Must Face in 2020

The latest report from Wix said that digital marketing agencies will need to redefine the clients’ role towards success. The report also includes the challenges these agencies must face and their impact on digital marketing trends.
December 2, 2019

Digital Marketing Is More Important for Restaurant Owners Than Consumers Think

Forty-eight percent of restaurant owners consider online reviews as influential while only 35 percent of consumers agreed on them. Toast, the point of sale and management system, came out with an assessment report of the restaurant industry and the dining experience.
November 28, 2019

Google Changed the Process on How Consumers Find Real Estate Agents

Google is determined to bring forth the power of aggregation to real estate. If you have been into digital marketing since 2016, you must be aware of the sidebar ads that Google sold. These ads didn’t do well, not like the top search result ads.