5 Useful Reasons to Use Chatbots for Real Estate Marketing

In 2016, people, in general, were not inclined to use virtual assistants for acquiring information. Using them for customer service was not even a thought. But this year, artificial intelligence has already gone past the initial hype and it is continuously thriving due to its numerous benefits. Real estate digital marketing has always been faced with challenges in lead generation and closing deals. Those customers that are not directly referred to you are converted to online leads. For you to grow the number of online leads, you have to capture online traffic as much as you can. One of the best tools to retain customers and to attract new ones is the use of chatbots.

For a real estate agent to make the most from chatbots, it is crucial to choose the type of chatbot. To do this, you need to figure out what medium contributes more to the business: automated email, live chat, Facebook, or SMS bots. Whatever method has high traffic, choose that for the integration of chatbots. It is important to be ahead in this trend and offer chatbots that will engage with potential customers particularly since they have become keen on the use of artificial intelligence. The following are some of the tasks that chatbots can help a lot:

1. Providing Information About the Property

One of the major problems in real estate digital marketing is the follow up after the lead capture. Chatbots can immediately answer the queries of users who stumble upon your real estate site without having to wait for a human real estate agent to provide answers. A chatbot will be able to help you in searching MLS listings according to the buyer’s specific criteria. The bot can assess the searcher’s requirements and scans the MLS for relevant information and displays listings in the chatbox.

2. Expanding Globally

It is possible for chatbots to communicate with the target audience using their native language. This helps to enhance the quality and personalization of customer engagement. It also enhances the reach of the engagement which may lead to other markets that were not previously tapped. To get beyond the first step in the sales funnel, it’s important to be able to tap buyers who don’t speak English as their first language.

3. Acquiring More Leads

Bots may be programmed to capture information from users by asking questions and providing relevant answers to queries while capturing the users’ email addresses. Through the use of natural language generation, the chatbots will be able to determine the needs of the prospects and relay the needed information without any human intervention and without the need to download any app. The conversation may also be transferred to the human agent. The whole process of ascertaining the seriousness of the lead from step 1 may need human intervention at some point. But if you like to capture as many leads as possible every month, you have to make sure that you have new prospects every month.

4. Scheduling Assistance

Chatbots can be easily integrated with scheduling tools such as Showingtime, Google Calendar, and DotLoop to show the agent or the property’s available time slots. In a way, through this functionality, the chatbot introduces the client to the real estate agent. Chatbots will also be able to guide the prospects through a virtual tour of the property which will give them an inside and outside look of the property without wasting their time.

5. CRM Stays Fresh Through Chatbots

Chatbots do not add more to the data chaos. On the contrary, they can send information directly to the CRM. Chatbot conversation can be easily logged and tracked which will enable the agent to know beforehand the preferences of the prospect before taking over the task. Chatbots may also follow up on the leads using the preferred means indicated by the prospect.

Real estate digital marketing has grown in leaps and bounds, and it is important for any real estate agent to keep abreast of the changes. You can start right by checking Dreamond for more information.