Digital Marketing for Real Estate Investors Tips from the Experts

Are you an aspiring real estate investor that wants to invade the market? With the current prices going down due to the pandemic, it’s the perfect time to invade the industry. Furthermore, you can find many properties up for sale, this is your chance to buy those properties you’ve been eyeing on. You can now build your listings and start doing digital marketing for real estate investors.

Digital Marketing for Real Estate Investors Tips From the Experts

Finding the Best Audience

The first step in determining the effective digital marketing for real estate investors is your audience. Who is your main target market or audience? Do you want to market to the millennials? Baby Boomers, Empty nesters, or newlyweds? Do you want to establish your brand in general or you want to be an expert in a particular city or neighborhood?

These questions, as well as identifying your goals, will help in determining your audience. Make sure to acquire the demographic and psychographic information from your customers to determine your target market.

Demographic Information

• Age
• Gender
• Income
• Location

Psychographic Information

• Challenges
• Goals
• Priorities

Planning Your Marketing Campaigns

Now that you’ve identified your target audience, you can now plan your marketing campaigns properly. One of the best strategies for digital marketing for real estate investors involves lead generation. This is the perfect time to strategize your digital marketing campaign. You can break down your content marketing and promotion into three major categories namely:

• Owned Media
• Earned Media
• Paid Media

Owned Media

This type of digital marketing for real estate investors involves any form of content or promotion that directly comes from you. This involves your blog content, website, social media profiles. Any form of content that you post on these platforms is yours or treated as owned media. This includes custom images made by you. If you’re doing social media marketing organically, then it is an owned media. It’s because you didn’t use any third-party tools for promotion.

Earned Media

Another type of effective digital marketing for real estate investors is earned media. This includes SEO and promotions. This includes the tasks of guest posting, press releases, reviews and testimonials, word of mouth. That is why it’s important to be transparent when doing business or transactions. It’s important for your company to have a good reputation.

The good feedback you receive from others helps you earn your reputation in the industry. This will also serve as a basis for other businesses to connect with you. Make sure to hire a digital marketing expert to improve your SEO strategy to extend your professional network. It’s also vital in expanding your professional network and boosting your sales.

Paid Media

While organic marketing will help save you more budget, the downside is that it usually takes time to generate leads. Sometimes you need to spend money to boost your campaigns further. This is why paid media is effective digital marketing for real estate investors.

You can run Facebook Ads, sponsored posts, and Pay Per Click advertising to promote your business and real estate listings further. It helps put your ads, business name on top where your target audience can see easily. Incorporating paid media to your strategy will pay off, though. Studies show most real estate agents increase their leads and sales by 60% thanks to paid ads and campaigns.

What are you waiting for? Contact our professional marketing experts now to brush up your digital marketing for real estate investors. We’ll help you formulate the best digital marketing strategy for your real estate business. Take this opportunity to re-evaluate and improve your strategy to boost your campaigns.