The Reasons Why Hospitality Industry Marketing Fail


The hospitality industry is no place for the naive. The competition has always been strong, and the advent of the popular and every other “best rate guaranteed” website has made it even harder for a property to stand out and get customers’ attention. As a small business owner or proprietor of a new cute boutique hotel, you have to be creative enough to attract a crowd.


THE BIGGEST CHALLENGES OF HOSPITALITY BUSINESSES NOWADAYS

UNREFINED BOOKING SYSTEM

A nightmare scenario for any hotel manager, the double-booked room or mishandled reservation is a tough but sometimes unavoidable part of the job. Sometimes, your hotel doesn't have any booking or reservation at all. Why is that so? Perhaps because of your messy, unrefined booking system?

LACK OF BRANDING

Make sure your business' brand stand out from the crowd. There are important factors that should be considered when branding your hospitality business, including product, people, promotion and place. It has been found that a brand concept that is not differentiated is one of the prime reasons for restaurant failure.

UNSKILLED MARKETING

An outdated, sluggish website can actively harm your business when it should be the main sales tool of a hospitality business. Effective digital marketing makes the phone ring, however, many businesses simply don’t seem to appreciate that there is a big difference between inexperienced marketing by a random staff member versus targeted marketing carried out by an experienced marketing professional.

UNWANTED COSTS

Healthy cash flow means a healthy business, so you need to make sure you always have a strong understanding of your incomings and outgoings. Knowing how to correctly price your food or drinks menu is the first step towards making a profit. The golden rule of a 30% markup will help you to keep menu prices in line.

If your current business faces any of these problems, don’t panic just yet! Some experience a few of the above factors but still grow into successful businesses. A fully functional system, targeted branding, and great marketing can ensure that your hospitality business succeeds. Unlike the traditional marketing agencies, Dreamond is hospitality obsessed, delivering a greater return through our combination of digital marketing expertise and deep hospitality experience.

WHAT CAN DREAMOND DO TO YOUR HOSPITALITY BUSINESS?

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WEBSITE TO INTRODUCE HOTEL / ROOM TYPES / SERVICES

A website is the hotel’s main communication channel where the customers find information about the hotel and even book for a room. It is a good source of hotel information and it also showcases the hotel’s trademark and its brand image. Each room types should be included along with their pictures, and the hotel services should be properly explained.

BOOKING SYSTEM WITH PAYMENT GATEWAY

Through a sound booking system and a safe and secure payment gateway, customers will be able to process payments on the site safely. The system will authorize credit cards instantly which will enable the customers to process the payment directly on the site.

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RESERVATION AND CHANNEL MANAGEMENT SOFTWARE

Automation makes production faster and easier. This is a major contribution to the implementation of reservation management and channel management software. Through this software, the amount of time required for processing reservations and unnecessary reservation errors are lessened. The software also enables a faster connection to online travel agencies.

PAID ADVERTISING

By taking advantage of pay-per-click advertising (PPC), you are increasing your chances of getting found online. PPC advertising can be confusing and costly for the inexperienced marketer. At Dreamond, our team of PPC marketing experts is available to help your business by designing a series of ads and content with targeted keywords to drive customers to your doorstep.

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SOCIAL MEDIA PRESENCE

As one of the most popular channels online, you would want your brand to be visible on social media. Social media marketing for hotels reaches out to potential customers. It also allows for a more focused hotel marketing strategy. The hotel’s particular brand of service will be highlighted through social media promotion.

CONTENT STRATEGY

Creating valuable content is crucial to the hotel. It serves as a marketing tool that attracts and retains the maximum number of customers. The first thing to remember when creating website content is to make sure that it informs and entertains the readers. Your content reflects your brand so you should make sure to keep your posts consistent.

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BRAND REVIEW AND MONITORING STRATEGY

Brand review and monitoring are significant to manage the company’s reputation. It also enhances customer engagement and customer performance. Brand monitoring can also track the sentiments of your customers. This makes it a valuable tool for marketing.

LOYALTY PROGRAMS FOR CUSTOMER RETENTION

The loyalty program is a rewards program implemented by the company for loyal customers. Loyalty programs can help increase company revenue. It can also enhance the company’s relationship with customers and be able to retain them. Potential customers are easily encouraged by a good loyalty program.

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