Local Business Marketing 101: Brand Awareness, Lead Generation, and Sales Conversion

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Local Business Marketing 101: Brand Awareness, Lead Generation, and Sales Conversion

A local business is that type of business that operates in a local area. It provides a variety of goods, services, and commodities to a local population. It can be of any industry: plumbing, dentistry, accounting firms, and others. A local business may also refer to a corporate branch that operates in a local community. It may also be used to refer to a franchise business.

Local businesses face their own challenges in terms of operations, profit generation, and human resource management. The usual problems that local businesses face include the following: lack of resources which means time, people, and budget, using the appropriate social media platforms, production, and delivery of content, lead generation, keeping up with industry trends and technology, and choosing the outsourcing marketing service.

Dreamond has a suite of services to offer local businesses for their digital marketing needs. The following are some of the local business marketing services the company is ready to provide:

Corporate Identity and Starter Kit

A starter kit includes a website and an email address. A website serves as your online representation. This is what makes your business visible online. An email address on the other hand functions as your means of contact for potential customers. A one-page website is often enough for a local business. It is also necessary for the small company to have business cards and letterhead.

Social Networks

Social networks serve as a source of leads and prospects for the business. It is also a good way to build up the image of the business as an authority in its particular niche.

Appointment and Booking System Integrated with ERP and CRM

Every local business whether online or offline has to implement the appropriate customer relationship management and enterprise resource planning software. These will manage the booking procedures and the appointment system of the business. Through a highly integrated system of applications, a local business can provide customer satisfaction.

Local Search Engine Optimization

It is important for your business to rank in keywords that include localized terms such as the specific city or region the business is located. This makes sure that you are targeting the users in your particular area.

I created this image for a local SEO blog post
Photographer: henry perks | Source: Unsplash

SMS Campaign

An SMS campaign has multiple benefits for a local business. SMS marketing ensures a high open rate, high conversion rate, and it is also a highly flexible platform, not to mention that it enables instant deliverability.

Direct Mailing

Direct mails have been tested to be effective in ensuring that customers will take action. It is also known to have a strong impact on the sales of the business when it is added to a multi-channel campaign.

Local Paid Advertising

Local paid advertising is a great way to produce leads. It is also useful in generating foot traffic for the business. It introduces new products well and highlights product enhancements. It increases brand awareness for the product.

Online-Offline Promotions

Local businesses require both online and offline promotions to expand and strengthen their customer base. It also helps build awareness for the business’ particular brand identity.

If you want to make sure that your local business marketing is on the right path, it is recommended to hire a professional digital marketing specialist to guide you. Consult with Dreamond today!

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