How to Sell Real Estate Using Digital Marketing?

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Published by guilda on April 13, 2020

How to Sell Real Estate Using Digital Marketing Effectively

Facebook Local Advertising

Facebook can help you how to sell real estate using digital marketing through local advertising. You can set up a local ad campaign to promote your Facebook page. For listings, we recommend you set up sponsored posts for it.

Local ads will not only help promote your listings and brand; it also helps in boosting your presence in your local community. When you launch ad campaigns, make sure to specify a targeted location, neighborhood, or zip code. This will help Facebook target users living around your targeted area.

Implement Local SEO Tactics

While it’s important to rank your website globally, we recommend you focus more on local SEO. Local SEO tactics are the key to how to sell real estate using digital marketing. How? By pairing up medium-tail keywords with your specific location. Samples of these keywords include:

Homes for sale in [location/city name]
Modern homes in [city/neighborhood]
Real estate properties for sale in [State]
Refurbished [city] homes.

Implementing these tactics will help narrow down your competition. It also makes it easier for customers to find your website, blog posts, and real estate listings. The sooner they find your properties, the sooner you sell it.

Virtual Tours

Virtual tours are an innovative and interactive way on how to sell real estate using digital marketing. You can set up a virtual tour for your properties and embed it on your website and social media accounts.

Virtual tours provide an interactive walkthrough to your customers whenever or wherever they are. This saves precious time instead of meeting up with your customers for visual site visits. Studies also show the views for virtual tours have increased since the COVID-19 pandemic. You can contact our professionals to make your virtual tour now.

Launch Email Campaigns

Launching email campaigns are also an effective way of how to sell real estate using digital marketing. You can sell or promote your listings to your customers directly through email. You’re also assured that the people who signed up for email subscriptions would like to hear from you.

So email campaigns are an effective tool to build your brand. You can use it to broadcast the latest real estate trends, special discounts and promotions, and real estate listings. You can also make a downloadable guide or ebook in exchange for email signups.

Pay Per Click Advertising or Google Ads

Aside from social media, it’s also recommended to use Google Ads or Pay Per Click Advertising. Launch an ad campaign on Google so that your listings will reach on top. You can earn some profit from customers who get to click your link.

Likewise, you also increase your chances of selling your properties. Make sure to specify your area so that your campaigns will be shown in local community searches too.

Host Webinars

Another way of how to sell real estate using digital marketing is by hosting webinars. Webinars are mostly done to build your brand and connect with your customers. You can host webinars to share and discuss the latest updates and trends in the real estate industry.

If not, you can host Q & A sessions to help aspiring buyers in purchasing their first property; or help other professional agents who are struggling with selling their listings. Webinars are an excellent way to demonstrate your expertise as a real estate agent. So make sure to take advantage of it to generate inbound leads.