The National Realtors Association came out with a report saying that there is a decline in referrals and repeat purchases. The best way to stop this decline from continuing is to make the most out of your testimonials and reviews. You may be the traditional type who makes use of letters, emails, and cards or the more tech-savvy who posts this on your website or your LinkedIn profile. Here are the 5 best places to insert your real estate testimonials and gain more leads and repeat purchases.
1. Your Email Campaigns
When you are sending out an email blast for any updated listings or new ones or simply for company newsletters, be sure to include real testimonials by adding a Customer Spotlight section for instance. You can include a photo of the person, a short quote, and a description of how you were able to help him or her.
2. Your Website
Create a highly creative and appealing landing page that is intended for testimonials. You can add the same information you put in the email campaign. You can make this searchable according to the specific type of transaction.
3. Your Social Media Sites
Apart from having your very own testimonials page on your website, it is also helpful to share the testimonials on social media. This can help increase site traffic and at the same time build up your image as an authority in the industry. You can use a social media scheduler tool to automate the social media submission and to schedule the posts in advance. This makes it easy for the testimonials to be easily shared online. You can also ask your former clients who were happy with your services to post positive reviews about your services online. Remember, pictures and texts aren’t the only thing you can publish on social media, you can also use a video testimonial which is more compelling than the written one. Live streaming on Facebook is also a great option.
4. Your Email Signature
You can add a link to the testimonial’s page on your email signature under the keywords that say “Check out the latest reviews about me” or something. Send out a couple of emails each week and this can guarantee you views per week from your customers.
5. National Search Sites
Don’t forget to integrate real estate testimonials on your agent profile in national search sites like Realtor.com and Zillow. These sites have thousands of buyers. Agent profiles are ranked on these sites according to the reviews and the activities on these sites.
You will be able to make the most of these testimonials when you do the above-mentioned real estate digital marketing strategies. Make sure that your profile is great all the time. Remember that these are not the only ways to market your real estate business online. There are a lot more opportunities waiting for you to unlock. Contact Dreamond today for real estate marketing advice!