SEO Online Marketing Terminology

For individuals who wish to learn more about SEO, we've compiled a list of 30 vital internet marketing phrases connected to SEO. Many of these terms may be recognizable to you if you are an expert in digital marketing. These SEO phrases, on the other hand, are critical for beginners to understand the vocabulary used in the digital marketing field.

ONLINE MARKETING TERMINOLOGY FOR SEO

Search Engine

An application or tool for finding information on the internet. Enter keywords in the search box, and appropriate results will appear. The system will display the findings in the form of website links, photos, and videos. Google, Yahoo, and Bing are well-known search engines that can perform speech and image searches as well.

SEO (Search Engine Optimisation)

The process of optimizing a website to meet the requirements of search engine systems in order to go up the rankings to the first page of search results. It's a process that takes time and continual tweaking to keep the website from slipping down the ranks.

Search Query

a term or phrase that individuals use to look for information via search engines. The meaning of this term is the same as that of the term "search term."

Referral Traffic

when people get to your website through sources other than search engines, such as a link shared on social media or a link put on another website.

Dofollow Link

a link or URL that search engine robots can crawl into and acquire data from (crawl = the process of robots collecting data from websites). It could be one of the elements affecting a site's search engine ranking.

Nofollow Link

a link on a website that prevents search engine robots from following and collecting data, mostly to avoid spam. It's also a means to informing a search engine that a particular link is unrelated to the original website. Because Google may not value this form of connection, it has no bearing on the website's rating. Forums and social media platforms are common places to find nofollow links.

DNS

'DNS' is an acronym for Domain Name System. It's a mechanism for managing the names of websites. DNS translates domain names into IP addresses, which are numbers. These numbers are used to connect to other servers, such as web hosting servers.

Affiliate Link or Outbound Link

A link to a website that is not your own is referred to as an outbound link in SEO. The benefit of outbound connections is that they give your website more reputation. They may also help you increase your Google website ranking and search engine results.

Page Title

Each web page and its content are introduced with a short message or phrase.

Meta Description

A description of a website link in written form. When a user searches for and discovers a website, it appears on a search engine. It has a character restriction of 156 characters (the message can be longer, but only 156 characters will show up).

Alt Tag

An image's Alt Tag is a message or a sentence that describes it. Because search engines can only read text, adding a description is essential.

CMS

commonly known as the "backend system," which stands for Content Management System. It's used to make changes to the content of a website. WordPress and Joomla are two well-known CMS systems that are widely used.

HTTP and HTTPs Protocol

The Hypertext Transfer Protocol (http) is an internet protocol for communicating, receiving, and transmitting data. It is a data transfer between the client (browser) and the server (website). It occurs when a customer wants information, and the business accepts the request and provides the requested information.

SSL

a certificate that serves as a security system for data transferred and received over the internet. If a website with SSL is hacked, the data will be encrypted to prevent other individuals from accessing it.

Sitemap

A sitemap is a diagram of a website that is divided into two categories. The HTML Sitemap is intended to ensure that users and developers alike are aware of the website's structure. Robots and crawlers can access the structure and main pages of a website using XML Sitemaps.

UX

is an acronym for "User Experience." It is the user's experience on the website. A good user experience is one that makes it easy for people to obtain products, services, or information. The pages should not be overly convoluted, and they should practically connect to one another. It should entice users to spend a long time on the website.

UI

The abbreviation UI stands for User Interface. In a nutshell, it's the face of the website. A good user interface should load quickly, be artistically designed, use color effectively, and only use readable typefaces. Both UI and UX are essential to give the best possible user experience.

URL

The Uniform Resource Locator (URL) stands for Uniform Resource Locator. It's essentially a web address. It consists of: (a) Protocols such as HTTP and HTTPS are commonly found in URLs. (b) the domain name, (c) the surname, or (d) the domain name extension (common surnames are.com,.co.th, or.org).

Responsive

a one-time site design concept that enables display on any screen size, whether on a PC, laptop, tablet, or smartphone This design has a distinct appearance on different screens, but it has the same structure and uses the same main data. Nowadays, people access websites via mobile devices, therefore responsive design is critical and has a direct impact on SEO.

Redirect

the programmatic process of moving users and robots from one web page to another. If you set the Buy Now button to redirect to the purchase page, for example, and people click it, the website will take them there.

Organic

any activities that produce natural effects (without paying). Conducting SEO, for example, aids websites in rising in search engine rankings. It is completely free (except for the service fee for hiring an SEO).

Cache

the data that has been gathered and saved in the browser in preparation for the next visit. The disadvantage of the Cache is that if the website is changed or updated, the Cache data obtained may display the old webpage. This is why it's important to clean your cache on a regular basis.

Bounce Rate

This occurs when a visitor visits one page of a website and then leaves without seeing any additional pages. If your website's bounce rate is high, it's likely that it's inefficient. Bounce rate reduction necessitates a positive user experience and engaging content that encourages readers to read longer or navigate to other pages for more information.

Back-end

This is the control panel for the website. Typically, only website system administrators or developers have access to the backend. Technical understanding of coding, system control, e.g. PHP, ASP, XML, JAVA, and website modification is required for back-end data.

Backlink

A backlink is a redirected link from another website. It could be as simple as citing content or adding a link to a page. Backlinks are used to express gratitude to the owner of the information.

Anchor Text

A collection of words, phrases, or sentences with a link (URL) linked to them is known as anchor text. When someone clicks on a link on another website that has Anchor Text referring to your website, you will receive a Backlink. This information is frequently used to boost the likelihood of users clicking for further information.

Error 404

The URL has been deleted, updated, or never existed, as shown by the 404 error. If a website is constantly 'down,' and users repeatedly get Error 404, it is highly likely that they will abandon the site. This is a commonly used SEO word that may or may not have an impact on a website's rating.

302 Redirect

A 302 Redirect is a URL redirection that is only temporary. This occurs when a website is being updated or is not yet ready for visitors. It has no effect on the original URL's search engine ranking, but instead redirects users to a temporary link until the site is ready.

301 Redirect

A permanent URL redirection is known as a 301 Redirect. It informs the search engine system that the old URL is no longer valid and that the new URL should be used instead. The new URL must have content that is similar to or relevant to the original website, or your SEO will suffer.

Browser

a program that allows users to access web sites. These were intended to allow users to interact with web pages written in a computer language such as HTML, PHP, or JAVA. Google Chrome, Firefox, Safari, Internet Explorer, and Microsoft Edge are the most popular browsers these days.

While this glossary of SEO terminology isn't comprehensive, it should give you a good idea of the terms that SEOs use the most. Don't be shocked if you've heard of these terms before but misunderstood their meanings; each marketing approach might give these terms new connotations.

Source: Primal