WHAT DOES LEAD NURTURING DO FOR MARKETERS?
Lead nurturing keeps marketers top of mind with prospects – whether they’re ready to buy or not.
Many companies and marketers do a good job at generating leads, but the problem is that most new leads are not ready to buy yet. And if a sales representative does engage and the lead isn’t ready to talk with them, it reinforces that marketing sourced leads are not relevant. As a result, leads get lost, ignored, or snatched up by your competitors.
This is where Lead nurturing takes place. Lead nurturing campaigns are key to building relationships during a long, complex sales cycle.
Studies have shown that only 17% of new leads are actually sales-ready, and if not handled properly, that can mean a lot of lost investment.
DREAMOND LEAD NURTURING SOLUTIONS:
MULTI-CHANNEL LEAD NURTURING
TIMELY FOLLOW UPS
SALES AND MARKETING ALIGNMENT
WHO BENEFITS FROM LEAD NURTURING?
Anyone who needs to build a relationship with prospects and customers over time can benefit from lead nurturing.
LET’S WORK TOGETHER!
We know the pain of prospecting and nurturing, so we try to make it a bit easy. Contact us and let’s talk!