One of the many impacts of the pandemic and subsequent lockdowns on our lives is the way virtual spaces now have a new license to be viewed as a marketing channel.
In the first quarter, Facebook's ad revenue increased by 6% year over year to $27 billion. The number of daily active users on the core Facebook app increased by 4%, or 82 million, to 1.96 billion. This is a significant improvement over the previous quarter, when DAUs fell for the first time.
It's no surprise that content marketing is becoming more competitive, given that the average attention span of people is now around 10 seconds! The faster a piece of content captures the attention of its audience, the better.
2022 will be all about creating unique, engaging experiences that add value to the evolved, to make user engagement feel super-connected, always-online consumer, and Marketing Automation will act as a catalyst in making it all happen.
TikTok is the intersection of entertainment and commerce, and it is changing how brands connect with their audiences, drive purchases, and find success.
Businesses and brands must plan for, and be ready to capitalize on, the future of digital marketing. Here are the top 12 digital marketing trends to look out for in 2022, as well as how you can capitalize on them. The year 2022 is likely to bring significant changes to the way we interact with digital advertising.
Your products or services have little chance of being seen if you conduct business online without a marketing budget. TikTok ads are the newest way for growing businesses to reach their target audience and gain leads and sales for their products and services.