The Reasons Most Real Estate Agents Fail


Real estate professionals face different challenges from most careers. The real estate industry requires the agent to know about a lot of different areas like law, social media, sales, marketing, and business development. All while finding new clients to help the business grow.


Marketing is an important factor for every real estate industry. From creating brand awareness, building trust in your area, generating leads, to signing a home sales agreement. Your marketing strategy is the reflection of your ambitions.

THE BIGGEST CHALLENGES OF REAL ESTATE AGENTS NOWADAYS

LOW INVENTORY

Without an inventory, you have no income. No income means no business. Finding listings in a low-inventory market, however, has become a challenge for new and old agents with years in the business. The new agent's lack of experience makes them less attractive to homeowners seeking to retire comfortably.

ADAPTING TO TECHNOLOGY TRENDS

Algorithm updates, data security, privacy policies, marketing automation, SEO best practices, SMART home technology – and all the technology-related words you haven't even heard about! Today’s agent has to be as savvy at using technology as they do at prospecting.

COSTLY LEAD GENERATION

In the early days, when social media was still new and rising, savvy marketing agents could generate leads and exposure with only a modest budget. But not anymore. As social media networks reach global saturation, digital advertising has become more costly, while yielding lower ROI for advertisers.

CULTIVATING A DATABASE

Most agents overlook how important it is to stay in touch with contacts regularly. New and inexperienced agents focus on the immediate sale and fail to follow-up with clients after the transaction. Only 25% of agents actually nurture their existing contacts and past clients for referrals. As a result, they miss out the opportunity of referral business, which can account for almost 50% of the annual revenue!

As a real estate agent or broker, you're likely focused on trying to get your brand and name out everywhere and in front of potential clients in order to increase leads. Taking your real estate business to the next level means focusing and taking a good look at your current marketing strategy, measuring its performance, and making necessary changes. By working together with an agency that specializes in digital marketing for Realtors, you can expect satisfying results.

OUR REAL ESTATE DIGITAL MARKETING SOLUTIONS INCLUDE

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SEARCH ENGINE OPTIMIZATION

The best way to get your brand and name out there in today’s digital age is to implement an effective real estate SEO strategy. SEO can be complex and confusing for many businesses, including real estate firms & brokerages but the team of SEO experts at Dreamond is knowledgeable and experienced in crafting digital marketing strategies that utilize the best real estate SEO practices to ensure that your firm or brokerage appears on the first page of search engine results.

SOCIAL MEDIA MARKETING

It is one area of a solid digital marketing campaign that Dreamond shouldn’t overlook. Because real estate firms or brokers need to target local and relevant communities, this makes social media a necessary marketing medium. Your real estate business should have an active presence on social media sites to establish, build and maintain an effective online presence to increase leads. The team of social media marketing experts at Dreamond understands that this can be overwhelming for busy real estate agents. This is why we are available to help manage your social media so you don’t have to.

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WEBSITE DESIGN

As a highly competitive industry, you need to have an awesome website that not only puts your real estate firm on the digital map but also helps you beat the competition. In fact, without high quality and optimized website, you are likely losing new leads every day. If your business has been getting by with a low-budget website, then now is the time to think about kicking it up a notch with new website design by Dreamond. Our team of web design and development experts is talented and experienced in designing and developing websites for various industries, including real estate.

PAY-PER-CLICK MARKETING

By taking advantage of pay-per-click advertising (PPC), you are increasing your chances of getting found online. PPC advertising can be confusing and costly for the inexperienced marketer. At Dreamond, our team of PPC marketing experts is available to help your real estate firm by designing a series of ads and content with targeted keywords to drive lead conversions and results.

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Your Strategy is the Reflection of your Ambition

Take advantages of our expertise and track record to scale your business to the next dimension

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